How is your Chamber of Commerce website? Is it an active hub of information for your town, or does it just sit there, likely with old information? No matter what state your Chamber of Commerce website is in right now, it could be better. A Chamber of Commerce is a group of business owners that come ...
Author Archives: Bradford Shimp
Some Tips on Building Links Back to Your Small Business Website
One way that Google judges your website is by the links that surround it. Search engines currently view links as a good measurement of social proof. The more links you have coming in to your website, the easier time you will have ranking on search results for your chosen keywords. But how do you get links? Stone ...
Think About Presentation
If you ever dine at a fancy restaurant (I know because I have seen them on TV) you will notice that they take the presentation of their food as seriously as the quality of the food itself. I have been ...
Have You Thought About Content Strategy?
Having good content on your website is very important, both in terms of attracting visitors and converting them into customers. But what content should you put up on your site? Gee Ranasinha talks about building a content strategy in a recent post at his ...
Where’s Your Call to Action?
Every small business website should have a call to action, preferably on every single page. A call to action stands out in some way and shows site visitors what they should do next. Think of it as a door into your business. Great calls to action are like an open door with a pleasant aroma of baked ...
Are You Trying to Hide?
Jay Snider makes a bold claim on the Business in General blog about when its acceptable not to have a website for your business. Here’s what I know. If I search for a company and can’t find them online, I make certain assumptions. Either they’re a small-time operation, they’re brand new, or they don’t want to ...
Small Business Website Review: Accountant, Eagle River, WI
This is a regular feature of the Broad River Creative Blog. I randomly pick a type of business and a city, and then look for a website that could use some improvement. I don’t usually have to look very far, as too many small business websites fall short. My goal is to make small business ...
Is Your Small Business Website Invisible?
You may have a website for your small business, but is it getting any visitors? If not, an article on the Business in General blog at Palo Alto Software offers some advice on how to be seen by more people, including this: Ask the next ten customers you talk to whether they know you have a ...
Avoid Auto-Blogging
If you are convinced that you need a blog for your small business, but don't have the time to do it yourself, you may be tempted to try software that will automatically update your blog for you. This type of software promises things like traffic and content with little to no work on your part. Before ...
Why You Need a Website Even if You Don’t Need the Business
One question that many small businesses ask is "why do we need a website?" The common argument against paying for a website is that the business is doing just fine without one. I would argue that, while a website in of itself can add little value, a useful website is a great tool for helping ...