If you are considering starting a blog for your business, I say go ahead and do it. It can be one of the best moves you make, both in terms of getting traffic to your website and converting sales, and in terms of opening your mind to thinking differently about your business and your world. Getting ...
Author Archives: Bradford Shimp
Balance Your Website
Jim Connolly has a great post on his blog about balancing your marketing efforts. Many people invest in great SEO and generate lots of targeted visitors to their website, but when these new people arrive, they are greeted with home-grown, pedestrian copy writing. In other words, all that SEO money is wasted because the messages that greet ...
5 Quick Things to Do When Your Blog Has No Traffic
If you have set up a blog for your business, your main goal is to get traffic. But what if nobody reads it? Here are 5 quick things you can do to get some traffic to your blog. 1. Check Your Content Are you writing blog articles that will be interesting to prospective customers, or are you ...
Getting Your Head Around Local Search Listings
Getting listed in local search results is important for small businesses. With search engines now adding a local map and listings of local companies to many search queries, it is important that you pay attention to your own local ...
Are Products the Only Thing on Your Website?
Justin Palmer poses an interesting question on his blog, Palmer Web Marketing, in a post titled "What if Your Products Disappeared?" Imagine that all your products disappeared from your website. Would anything of value remain? Would your customers still come back? The point Justin goes on to make is that if people are only coming for the ...
Your website is like a glass of water
Think of your website as a glass of water. There are two basic elements to a good glass of water. Those are the glass and the water. For a website, the ...
Small Business Website Review: Plumber, Akron OH
This is a regular feature of the Broad River Creative Blog. I randomly pick a type of business and a city, and then look for a website that could use some improvement. I don't usually have to look very far, as too many small business websites fall short. My goal is to make ...
A Small Business Website Should Be Useful
There are millions of small business websites on the web. It really is a crying shame that so many of them are useless. The Goal The goal of any small business website should be to produce results. And since it is for a ...
Is your business website working for you, or against you?
Your business website should be helping you get sales. If it is not, you are wasting a golden marketing opportunity. Jim Connolly has this to say about websites, "When I look at 99.9% of business websites or blogs, I can see immediately that they are not generating many sales, leads or enquiries. The owners of those sites ...
What is a Website?
It may seem like a silly question, but I think it is important to define what a website is. The answer may be different than what you think. Marketing Tool A website, at its best, is your most powerful marketing tool. To illustrate this point, lets take ...