Take a good hard look at your website. Would you call it a marketing machine?
Business websites have evolved. When they first became popular, they were online billboards pointing customers to physical locations. Eventually, they incorporated some sales elements, such as contact forms.
Today’s business websites have so much more to offer. With current technologies and easy integration with other marketing efforts, websites can be made into marketing machines that pump in leads and sales.
Here are some of the ways a modern website flexes its marketing muscle power.
Search Optimization
Your website doesn’t help much in the marketing department if people can’t find it. There is much that can be done to help your website appear in search engine results. Its starts with simple stuff, like having your own domain and being able to give your pages unique titles. On-page keyword optimization is of great importance, as is developing back links in to your site from respected sources. With work, your site can attract the right visitors and be on its way to being a marketing powerhouse.
Sales Copy
Of course, once someone gets to your site, its what they read and see that matters. Good sales copy can turn a casual visitor into a hungry customer. If all your site has is basic information, such as hours of operation, don’t expect it to create any marketing magic. If you want leads and sales, you need to pay attention to the content.
Video
Video builds instant trust and can quickly inform site visitors. The only reason not to use video is if you don’t want more sales. A website with video is a huge marketing benefit. Imagine being able to personally talk to everyone who is interested in working with your business. Online video is the next best thing.
Lead Generation
Some websites just sit there and don’t do any real work for your business. That’s kind of like hiring a lazy loafer to work for you, just because he’s your son. What you need is a website that creates a simple path for visitors to follow. They come for information, but before they leave they should be given every opportunity to become a hot lead. Marketing is all about ROI. On a website, the best ROI is hot leads coming in to your email.
Social Integration
You’ve heard of Twitter. You’ve played around with Facebook. But did you know that millions of people use these sites actively every day? Probably a good chunk of your customers use social networks. A modern website integrates with these networks and helps you to build a following of customers and prospects. Getting the word out about special offers, new products, and more has never been easier.
Blogging
A blog is a powerful marketing tool for a whole lot of reasons. As part of your website, it can be used to educate consumers on why they need your product and service, how they can use it, and of course why they should come to you for it. A blog also builds a lot of content that potential customers can find with search engines.
Sales
In the end, all marketing is about sales. Your website can become a 24/7 marketing machine. With it, you have all of your marketing tools and all of your sales tools in one place. Informational flyers, brochures, postcards? Yeah, your website can act as those. Sales process, call to action, decision to buy? You guessed it, your website can accomplish those things as well. That is why it is the ultimate marketing tool.
We’ll ask the question again. Is your website a marketing machine? If the answer is no, we should talk.
Call us at 315-398-8788 or fill out the form below.