One way that Google judges your website is by the links that surround it. Search engines currently view links as a good measurement of social proof. The more links you have coming in to your website, the easier time you will have ranking on search results for your chosen keywords. But how do you get links? Stone ...
Category Archives: Website
Think About Presentation
If you ever dine at a fancy restaurant (I know because I have seen them on TV) you will notice that they take the presentation of their food as seriously as the quality of the food itself. I have been ...
Have You Thought About Content Strategy?
Having good content on your website is very important, both in terms of attracting visitors and converting them into customers. But what content should you put up on your site? Gee Ranasinha talks about building a content strategy in a recent post at his ...
Where’s Your Call to Action?
Every small business website should have a call to action, preferably on every single page. A call to action stands out in some way and shows site visitors what they should do next. Think of it as a door into your business. Great calls to action are like an open door with a pleasant aroma of baked ...
Are You Trying to Hide?
Jay Snider makes a bold claim on the Business in General blog about when its acceptable not to have a website for your business. Here’s what I know. If I search for a company and can’t find them online, I make certain assumptions. Either they’re a small-time operation, they’re brand new, or they don’t want to ...
Is Your Small Business Website Invisible?
You may have a website for your small business, but is it getting any visitors? If not, an article on the Business in General blog at Palo Alto Software offers some advice on how to be seen by more people, including this: Ask the next ten customers you talk to whether they know you have a ...
Why You Need a Website Even if You Don’t Need the Business
One question that many small businesses ask is "why do we need a website?" The common argument against paying for a website is that the business is doing just fine without one. I would argue that, while a website in of itself can add little value, a useful website is a great tool for helping ...
Getting Your Head Around Local Search Listings
Getting listed in local search results is important for small businesses. With search engines now adding a local map and listings of local companies to many search queries, it is important that you pay attention to your own local ...
Are Products the Only Thing on Your Website?
Justin Palmer poses an interesting question on his blog, Palmer Web Marketing, in a post titled "What if Your Products Disappeared?" Imagine that all your products disappeared from your website. Would anything of value remain? Would your customers still come back? The point Justin goes on to make is that if people are only coming for the ...
Your website is like a glass of water
Think of your website as a glass of water. There are two basic elements to a good glass of water. Those are the glass and the water. For a website, the ...