One way that Google judges your website is by the links that surround it. Search engines currently view links as a good measurement of social proof. The more links you have coming in to your website, the easier time you will have ranking on search results for your chosen keywords. But how do you get links? Stone ...
Tag Archive: marketing
Have You Thought About Content Strategy?
Having good content on your website is very important, both in terms of attracting visitors and converting them into customers. But what content should you put up on your site? Gee Ranasinha talks about building a content strategy in a recent post at his ...
A Small Business Website Should Be Useful
There are millions of small business websites on the web. It really is a crying shame that so many of them are useless. The Goal The goal of any small business website should be to produce results. And since it is for a ...
Is your business website working for you, or against you?
Your business website should be helping you get sales. If it is not, you are wasting a golden marketing opportunity. Jim Connolly has this to say about websites, "When I look at 99.9% of business websites or blogs, I can see immediately that they are not generating many sales, leads or enquiries. The owners of those sites ...
What is a Website?
It may seem like a silly question, but I think it is important to define what a website is. The answer may be different than what you think. Marketing Tool A website, at its best, is your most powerful marketing tool. To illustrate this point, lets take ...