Every small business website should have a call to action, preferably on every single page. A call to action stands out in some way and shows site visitors what they should do next. Think of it as a door into your business. Great calls to action are like an open door with a pleasant aroma of baked bread wafting out. Poor calls to actions are like shut doors with the blinds drawn.
Debbie Weil talks about the importance of a call to action for a blog, but the same insights hold true for a small business website.
Think about it. Your blog reader, if a first-time visitor, has most likely typed in a keyword phrase and ended up on your blog through search results. He or she may not even know that it’s a blog. So you’ve got her attention, at least for a few seconds. This is your real-time moment to prompt your visitor to take the next step.
Read the full article – What’s the Call to Action on Y0ur Blog?
One thing that Debbie points out in the article is that much of your traffic from search engines is first-time, and likely one-time, traffic. This means you have to hook them quickly in some way.
You should base your call to action on something that will be of interest to ideal customers, something that is easy, and usually something that is free. Make it easy for strangers to walk into your business, so to speak.
Are you currently asking site visitors to do anything? Are you giving them an easy way to start down the path to becoming your customers? If not, start experimenting with a call to action on your website. Finding the right one will turn random visitors into loyal customers.
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If you would like help figuring out a call to action for your website, contact us. Be sure to include the link to your website, and we will send you a few suggestions, free of charge. Use Call to Action Ideas as the subject.
Bradford Shimp is the President of Broad River Creative, a blogger and blog designer. He designs blogs and websites for small businesses, and teaches small business owners how to use the web to grow their business.